Sustainable Brands To Watch This Season
September 03, 2018
Fast fashion is fading. We once loved the thought of getting all the latest trends at a bargain price, but now we're realising the price is still high when it comes to impacting the planet.
Gone are the days of being able to wear something once or twice to then chuck it on the so-last-season pile, now there's a new type of trend on the rise, and it's called slow fashion.
As we all become increasingly aware of our planet and the effect we have on it, we're gradually looking to responsible, ethical and sustainable brands to pave the way for modern style. With this comes some exciting and innovative designers who are reinventing the eco-friendly image, with some stylish pieces that we can feel good in and look great in. Here are some of the trailblazers setting the tone for sustainable style.
A huge hit amongst the influencer and fashion crowd, Reformation is the brand to watch this season, not only for its sustainable practices, but for its coveted designs. The queen of pattern, this is where you'll find pretty feminine silhouettes, perfect summer dresses, long floaty skirts and occasion wear that you can feel good about. The brand also repurposes vintage clothing and rescues old unused fabrics, a genius idea and the reason they're always rocking so many interesting prints and materials.
2) Organic Basics
Effortlessly elegant, these organic masters have said that "the fashion industry is a real dirty bastard", but thankfully they're here to help clean things up…
Going back to basics with a simple range of plain tees and underwear, Organic Basics does the staples extremely well. They're high quality, beautifully made and created in cool, clean colours of white, black and nude. Founded in 2015 by four Danish guys wanting to change the rules of underwear, they bring some pared down, Scandi chic to your knicker drawer.
3) People Tree
Spearheading the sustainable fashion movement some 25 years ago, People Tree has worked with Fair Trade workers, designers and farmers to create a network of ethical and eco-friendly manufacturers. You can expect feel good, comfy and colourful pieces for men and women in this range, with organic cotton and wool featuring heavily in each collection.
4) Chinti & Parker
The slogan jumper rose to fame a few seasons ago, and spearheading the sustainable version was knitwear brand Chinti & Parker. Seen on the likes of Alexa Chung and Gwyneth Paltrow, Chinti & Parker has adopted a 'buy better' attitude, offsetting their carbon footprint and choosing their factories and mills wisely.
In terms of style you can expect beautifully made cashmere and soft merino wool, vibrant colour palettes and girly pastels, fun slogans, surprising characters and some statement must-haves that you'll find all over instagram.
5) Rêve En Vert
Stella McCartney (another we'd add to our list of sustainable mavens) recently declared that eco garments need not be "lacking in any sort of luxury or beauty, detailing or desirability". Rêve En Vert is certainly upping the ante with their luxury take on sustainable fashion.
Here, ethics aren't sacrificed for style, but in turn, style isn't in short supply, with collection after collection of chic, beautiful pieces that you'll want to keep in your wardrobe for years. This is the brand you can feel good about wearing while looking the epitome of elegance. The company has a strict moral code to use organic materials, upcycle and recycle where possible, appreciate and be fair to their local community and to pay living wages in every factory. Great style never felt so good.